LinkedIn automation

Automated Prospecting Vs. Manual Prospecting: What’s Best for Lead Generation?

 

With millions of prospects on this platform, including thousands of professionals in all verticals, and powerful searching and prospecting functions, LinkedIn has become the top platform for finding and connecting with potential buyers. This is an ideal platform for B2B marketers and sales reps who use this platform for effective prospecting. 

What is LinkedIn Prospecting?

Prospecting on LinkedIn just like it sounds: sifting through a mountain of millions of profiles to identify the prospects who are more likely to convert into customers. Like prospecting gold, it also takes some skills and tools to uncover the most useful prospects that can be beneficial for your business. 

Some people prefer to do it manually while others use the best LinkedIn automation tools to find their ideal profiles. Which one is best for the better growth of the business?

In this blog, we’ll go through both types of prospecting and see which one gives the best outcomes. 

Let’s start.

Manual Prospecting

When we talk about prospecting, it involves a number of tasks; finding the right profiles, filtering out the best prospects, engaging with them, sending connection requests and messages to build relationships. 

It sounds very simple but a complex and time-taking process. Of course, you can perform all these tasks manually, but it takes a lot of time and energy. Any business that has to run campaigns to find ideal customers or leads on LinkedIn will have to find the right people among millions. 

They will have to hire someone to find profiles, then visit each one of them, collect data, engage with prospects, send connect requests, etc. 

Let me give you an example to make it simple for you. 

A single keyword search of ‘SEO analysts in New York” will give thousands of results. Now you will click on each profile one by one, check their summary and skills, collect data about them and then send them a connect request. It will take days or even weeks to finally extract out a list of people who are actually useful for you. 

Automated Prospecting

Automated prospects mean using the latest LinkedIn automation tools to perform repetitive and boring tasks such as finding prospects, engaging with them, sending connect requests and messages, etc. 

Instead of hiring so many people to do unproductive tasks why not use a LinkedIn automation tool that can perform all these tasks quickly, more efficiently, and without any effort. 

With these tools, you can run outreach campaigns to extract out the best prospects. Advanced LinkedIn automation tools have specific features to help you find the right people, collect data about them, send them connection requests and messages, completely on autopilot. 

Now see here is the benefit: you use LinkedIn automation tools to perform all these tasks more effectively while saving yourself a lot of time and money that you can use on important business tasks. 

Many successful marketers and businesses who have issues with time management, take LinkedIn automation tools as a godsend. The best LinkedIn automation tools not only save their time but also bring them leads that really convert. 

Conclusion

Prospecting is reaching the right prospects and collecting details about them so you can reach out to them with the right information. The latest LinkedIn automation tools help you do all this more effectively. However, it doesn’t mean you automate everything, even your conversations because that can lead to spamming. 

So as a conclusion, it would be better to use a combination of both manual and automated prospecting. You can use the top LinkedIn automation tools to collect data cheaply and then use this data to personalize your approach. This is a less expensive and most effective way to do prospecting on LinkedIn.