5 Powerful Tips to Rev Up Your Outreach Efforts and Boost Closing Rate on LinkedIn

LinkedIn automation tool

  

Talk about B2B lead generation and the first thing that comes into your mind is LinkedIn. It is the largest professional network and the ultimate platform for B2B lead generation – hands down. 

The popularity of the platform is growing each passing day. According to marketing surveys, about 100 million businesses are on LinkedIn. 90% of the B2B marketers prefer this platform for prospecting, lead generation, and closing more deals. 

Keeping that in view, a number of successful B2B marketers are doing outreach on LinkedIn to find their ideal leads. Many of them are using LinkedIn automation tools to find their ideal prospects so it’s no longer a question for your sales or marketing team to give this platform a shot or not. 

If you’re planning to use the best LinkedIn automation tools to do outreach on LinkedIn, you must have some powerful tips at hand to get the most out of it. 

1. Research Your Targeted Audience

This is, unarguably, the most important step. You can’t do much if you don’t know who your target audience is and what their interests are. 

You might be familiar with the phrase, ‘Know Thy Customer” and it goes very well for LinkedIn outreach. 

You can’t just connect with random people and increase your number of connections because it won’t get you anything in the long term. You can use the latest LinkedIn automation tools to filter out the right profiles that are niche-specific and can be your potential clients in the future.  

2. Find Relevant Leads

It is common sense that connecting with prospects outside your industry or niche won’t cut you any deals. When you connect with prospects from the same interests, they are 80% more likely to show warmth and respond to your messages. 

Thus, make sure you don’t waste your time on random people and focus on the right leads. If you face any trouble reaching the right profiles, you can use an advanced LinkedIn automation tool with Boolean Search operators to get precise results. 

You can even segment your leads because not all leads are of the same importance and value. Prioritize your leads according to their value. 

3. Take Advantage of Mutual Connections

If you want to maximize your acceptance rate, start a LinkedIn automation campaign for your 2nd-degree connections. 

It’s because people tend to accept connection requests if they have mutual connections. It adds to the credibility of your account and helps to build strong business relationships. 

4. Be More Genuine, Be More Personalized

Once you have successfully created a list of your ideal prospects, it’s time to reach out to them with the right message. 

Use social selling practices to build strong business relationships with prospects. For that, you need to reach out to them with highly personalized messages. Don’t send sales-y and promotional messages to prospects in the very first go because they can flag your messages as spam. 

Understand your audience and write messages which include details about their interests, problems, and solutions. 

If you think sending personalized messages to thousands of prospects is challenging, you can use an advanced LinkedIn automation tool that comes with features to send customized images/GIFs along with the message. Such messages immediately grab prospects’ attention and give you the maximum response rate. 

5. Add a CTA or Question in Your Message

LinkedIn plays a major role when it comes to lead generation. If you really want your prospects’ attention and want to turn them into leads, the best way is to engage and build relationships with them. How, you ask? The simple answer is to use LinkedIn automation tools to send them customized content. 

Always put a question in the end so they are triggered to respond to you. 

 

Comments

  1. Great and well-written article that you share keep up the good work Susan.

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