Social Selling Automation Tools

Social Selling 101: Why 75% of the B2B Businesses Are Missing Out on Leads

A simple fact: it’s not about you, it’s about your customers. 

If you want to make your social selling strategy truly successful, you need to build consistent and healthy relationships with your customers. This doesn’t mean just contacting them and sending them your sales pitch.
It means finding the right people, contacting and engaging with them to maintain consistent and meaningful relationships. This is where social selling automation tools come in handy.

The latest social selling automation tools are an important part of your social selling strategy as they bring value to your businesses by bringing qualified leads. However, many small companies and B2B markets hesitate to adopt social selling. Results: they miss out on hundreds of leads and countless business opportunities. 

1. Companies Don’t Focus on Customer Health Score

One of the major reasons why companies don’t integrate the latest social selling automation tools into their business processes is because they are not familiar with the ‘Customer Health Care’ concept. They’d invest a lot of money in cold approaches but won’t try a simple and cost-effective tool that helps them build consistent relationships with their customers. 

According to surveys, only 5% of companies use advanced social selling automation tools to keep track of their customer health score. Businesses need to understand that nurturing leads require close relationships and customer’s behavioral data. That’s where these top social selling automation tools help you to keep track of your customers’ behavior patterns. 

2.  Companies Cling to Traditional Methods

With the global market transforming in every mode, you need to adopt advanced methods to keep your business afloat. As a B2B marketer, you must realize that customers’ behavior has changed, and you need to change your marketing methods if you want to survive.

Traditional marketing methods such as cold calls and cold emails are no longer effective. Marketing surveys have shown that 90% of the prospects don’t pick random calls and even if they do, they hang up immediately. Companies that still prefer cold calling have a very low conversion rate.

Thus, companies must adopt the latest methods to better understand their customers’ needs. Free social selling automation tools can help B2B markets to build stronger and consistent relationships with customers and boost your conversion rate. 

3. Lack of the Right Social Selling Approach

When you don’t have enough knowledge and expertise to use a strategy, it can do more harm than good. Most of the companies that use advanced social selling automation tools have no proper strategy. They use it without any disciplined approach and then complain that it didn’t work. 

The truth is that the latest social selling automation tools when used rightly with a well-thought strategy, can bring your qualified leads. When you invest in the best social selling automation tools to automate your business processes, make sure your team fully understands how they work and how to leverage their potential to get significant results.